Subaru & The Power Of Reinvention

Think back to the end of the last millennium and Subaru were probably the best value car maker out there. Subaru’s vehicles were well-priced, high-quality and offered much more than the likes of the auto darlings of the modern day such as Toyota and Honda do now.

But, it’s fair to say that the Japanese company suffered something of a dip in form around10-15 years ago. Repair stores began to report more Subaru cars coming through the doors needing costly repairs, and there were concerns in the market that the impressive car maker had finally lost its sheen.

However, in recent years, the Japanese manufacturer has made a cracking comeback. And there is a lot of sense in the fact that many dealers and car enthusiasts are suggesting your very next car should be a Subaru. Here are a few reasons why that might well be the case, and a few ideas on how the company has managed to reinvent itself.



If you want to be a successful car manufacturer, you got to have a good range. And Subaru has it in spades. All you need to do is check out or another authorized dealer in your area to see an exceptional range of vehicles. The Impreza is back with something of vengeance, of course, and the Subaru Crosstrek and Forester models are flying off the forecourts like hot cakes on a cold winter’s day.


It’s difficult to find a decent car for less than around the $20-25,000 mark, and let’s face it: it’s still a huge amount of money. It means that now, more than ever, buyers are seeking out as much value as possible when they engage with the new car market. As points out, Subaru’s new batch of vehicles have arrived over the past few years with excellent reputations for features, safety, and technology – and if you are looking for a comfortable ride, you would be hard-pressed to find better value elsewhere right now.


Car manufacturers aren’t always the best at eking out more for less, and it’s generally the consumers that have to pay the price. Subaru, however, has cottoned on to the fact that a simple approach in its engineering and production can often pay off. For example, the company is now using standard boxer engines and permanent all-wheel drive in all its full-sized models. But the process to install them is easy, cheap, and is bringing them better levels of profit as they can offer their customers more value than they get elsewhere.

Will Subaru’s stock continue to rise? We’ll find out soon enough – but it’s certainly worth looking out for to see where the company ends up after such a rip-roaring few years. And it’s also a good barometer of quality that some car companies – who shall remain nameless, of course – could well benefit from following. The big question is: will your next car be a Subaru? And if not, why not? Feel free to share your thoughts in the comments…

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About Sean Mackay

Sean writes about cars, golf and events going on in British Columbia, Canada. He is also the editor for The Automotive Review – an automotive publication bringing a West Coast flavour to its editorials.

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