-Hyundai has a fresh product line, growing sales, and a vastly improved quality reputation. But it also has a major problem: It’s a car company in an increasingly truck-focused world. The brand’s sales mix is 76 percent cars in a market that is running at 57 percent trucks, including ever-more-popular crossovers. “We need more trucks,” says Hyundai Motor America president and CEO Dave Zuchowski, alluding to the two medium and large crossovers coming for the new Genesis luxury sub-brand as well as the two sub-Tucson small crossovers coming for Hyundai. READ MORE ››
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